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Coffee and a Mission Proudly Representing America

There’s coffee, and then there’s commitment. Black Rifle Coffee Company’s Just Black Coffee Rounds aren’t just a morning fix—they’re a statement. Veteran-founded and unapologetically American, BRCC delivers a medium roast that’s as bold and smooth. Just Black is BRCC’s flagship roast, striking a rare balance between intensity and approachability.

• Origin: Premium beans sourced from Colombia and Brazil
• Roast: Medium roast—balanced, bold, and smooth
• Notes: Cocoa, vanilla, and a buttery finish

Whether you’re brewing in a ranch kitchen or a downtown loft, this roast doesn’t discriminate—it delivers. Also, every box of Just Black pods supports BRCC’s mission to serve coffee and culture to people who love America. When you buy, you’re supporting veteran entrepreneurship, giving back to first responders and law enforcement and joining a movement to hire veterans nationwide.

Get your box today at Black Rifle Coffee Company.